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#1 Old 05-14-2013, 05:19 PM
JMR
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2014 vs. 2013 Escape prices

I did a quick comparison for my own edification, and I thought it might be of interest to others as well. Note that the 2014 prices are from Edmunds; I don't have official Ford prices.

Not surprisingly, I used the Sterling Gray 2013 Escape I'm getting as the baseline: SEL 4WD with 2.0L, 302A, and panorama roof. For vehicles built in 2013, the total MSRP is $35,200 ($370 less if you can find a new Escape built at the end of 2012, as I did). Subtract $2,000 in rebates, and the 2013 Ford price is $33,200.

There is no SEL for 2014, but the 2014 Titanium, having lost the 19" wheels and standard HID lights, is about the equivalent of the 2013 SEL with 302A. So, we can spec it out as follows: Titanium 4WD ($30,850) + 2.0L ($1,195) + panorama roof ($1,495) + remote start ($445; no longer standard) + tonneau cover ($135; no longer standard) + destination fee (unchanged at $895) = $35,015. Subtract the $1,000 rebate (acc. to Edmunds), and the 2014 Ford price is $34,015.

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The 2014 Titanium includes a standard backup camera for the extra $815; that's a pretty expensive camera.

The rebates make a big difference here. If Edmunds is wrong about the availability of the $1,000, the 2014 becomes even more costly. Presumably, rebates may not reach the $2,000 per vehicle level again until the 2014s have had the mid-model year price increase.

The fact that the straight MSRP of a 2014 Titanium is actually slightly lower than that of a comparably equipped 2013 SEL, before rebates or discounts, confirms what was already my impression: that Equipment Package 302A is/was overpriced, even with the built-in $465 discount.

Anyway, assuming that dealer discounts on 2013s right now will be two to three times bigger than discounts on just-arriving 2014s, the bottom line to the typical customer is a difference of maybe $1,500 to $2,300 -- with the camera as the only concrete advantage of the 2014.
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#2 Old 05-14-2013, 05:55 PM
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Thanks for the write up. Glad I decided on my later built 2013 Escape Titanium. Looks like more bang for the buck with the 2013 Titanium trim than with the 2014 model.

2013 Ford Escape Titanium Ruby Red 2.0L 2WD
Panoramic Roof, Towing Package, Navigation.
Accessories: Husky floor mats and cargo mat (black)
Xpel Ultimate Paint Protection Film:
Hood(24”), Fender, Mirror and Door Cup kit
Full Front Bumper kit, Headlight and Fog Light kit
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#3 Old 05-15-2013, 09:56 AM
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I just ordered a 2014 Titanium for my wife. We couldn't find the color and options she wanted on any lot so we opted to order and they're not taking 2013 orders now. I'm a z-plan buyer so no negotiating final price will come along once we have a build order.

I'm fairly certain that the 2014 titanium comes standard with remote start. I'm not 100% because it wasn't something we had to have
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#4 Old 05-15-2013, 01:00 PM
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Edmunds shows the remote start as an option on the 2014 Titanium, but as noted, Edmunds could be wrong. I believe the Escape Order Guide shows the remote start as still standard, but the Order Guide has some mistakes too. Anyway, the biggest part of the difference between 2013 and 2014 prices is the size of the rebates and the size of the dealer discounts. If the second half of that equation doesn't apply to you, then you won't get hit as hard.

Actually, I couldn't find the exact colors/equipment combo I wanted among the 2013s either, but since I could get the options I wanted, I compromised on the interior color. I always try to be flexible about color unless something is truly horrible or costs extra (e.g., $600 for special white paint). I considered waiting for a 2014 in order to get a backup camera without having to buy the full parking tech package, but as shown above, that route would have cost me even more in the end.
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#5 Old 05-15-2013, 04:04 PM
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Its interesting how Ford prices things. There were people getting 2013 Titaniums for the same price as an equally optioned SEL, but the Titanium came with the HID's... which if you were to do on your own would cost you $2800 through Ford (slightly rediculous). But making the backup camera standard was a good move!
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#6 Old 05-15-2013, 11:41 PM
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Originally Posted by gsbutton View Post
But making the backup camera standard was a good move!
I agree, but my guess is that Ford made the decision when it appeared that the NHTSA regulation requiring backup cameras on virtually all vehicles would be in effect by 2014. Still not clear when that rule actually will be issued.
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#7 Old 05-16-2013, 06:38 AM
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I built one on truecar.com, not sure if their prices are close to what Ford is saying though... 2014 Titanium, 1.6 4WD, Tech Pkg (BLIS, HIDs, Rain sensing wipers...) which my SEL doesn not have, Remote Start and rear cover. But no Nav which my 13 does have... Same price! So, I would have gotten a back up camera, BLIS, and HID's for the cost of NAV. I would have gladly waited to get that... but I don't think I would have gotten the same deal I did two months ago. MSRP 33506, paied 27824. I am guessing I would probably have to pay a little more with the 14 Escape...
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#8 Old 05-16-2013, 07:55 AM
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Quote:
Originally Posted by gsbutton View Post
I built one on truecar.com, not sure if their prices are close to what Ford is saying though... 2014 Titanium, 1.6 4WD, Tech Pkg (BLIS, HIDs, Rain sensing wipers...) which my SEL doesn not have, Remote Start and rear cover. But no Nav which my 13 does have... Same price! So, I would have gotten a back up camera, BLIS, and HID's for the cost of NAV. I would have gladly waited to get that... but I don't think I would have gotten the same deal I did two months ago. MSRP 33506, paied 27824. I am guessing I would probably have to pay a little more with the 14 Escape...

Honestly, Tech is just one of those things that is constantly evolving. I can see how frustrating it can be, but like anything, you buy a computer today its obsolete tomorrow. These days its the same with the car. I have watched so much tech in cars come from aviation. The Glass screens and 8 inch displays & GPS we are all loving is from the aircraft cockpits, the Active Noise cancelling, came from our headsets, and now I am seeing the airbags being deployed from the seat belts, something the FAA has been testing I think since 2007. I digress, whatever it is.. the newest and greatest will always be here tomorrow.


Thats why we mod and personalize our vehicles, so we don't have to constantly wonder whats out next year. Sure.. I am with ya.. now HID is standard, where I had to get a Ti instead of my purchased SEL. But such is life, perhaps I can wait too see if they offer kits from Ford as replacements I know we all have the wiring set up for it.
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#9 Old 05-16-2013, 10:57 AM
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Originally Posted by pilotattitude View Post
Thats why we mod and personalize our vehicles, so we don't have to constantly wonder whats out next year. Sure.. I am with ya.. now HID is standard, where I had to get a Ti instead of my purchased SEL. But such is life, perhaps I can wait too see if they offer kits from Ford as replacements I know we all have the wiring set up for it.
Just picked up my new SEL last night -- since I didn't spring for the thousand-dollar parking package just to get a backup camera, my hope is that Ford now will make cameras available as a reasonably priced, dealer-installed accessories. Starting in 2014, such an accessory would not compete with anything on a new Escape because the camera is now standard equipment. Enabling 2013 Escapes without cameras to be retrofitted would be a nice little win for Ford, dealers, and owners.
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#10 Old 05-16-2013, 01:13 PM
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I agree, that would be a great idea. I really wanted to get the parking pkg because of the back up camera and BLIS, but everyone I found with the parking package came with the pano roof as well, and I didn't want the roof so I didn't get the camera and I really want one. I like the sensors and all, but I miss my camera I had in the last car.


Quote:
Originally Posted by JMR View Post
Just picked up my new SEL last night -- since I didn't spring for the thousand-dollar parking package just to get a backup camera, my hope is that Ford now will make cameras available as a reasonably priced, dealer-installed accessories. Starting in 2014, such an accessory would not compete with anything on a new Escape because the camera is now standard equipment. Enabling 2013 Escapes without cameras to be retrofitted would be a nice little win for Ford, dealers, and owners.
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