Luckily Ram is cheaper Man when I got my truck last year, Ford had no deals and for a base f150 crewcab 4x4 with only heated seats and remote start, 55k. GM had a 5k off so 50k, ram classic as 34k without negotiating. I've heard FCA has better customer service ratings, but I haven't had to use them yet with my Jeep or Ram... However that 4th gen ram has been built since what 2013 and you see them freaking everywhere. ?