Here is a copy of a letter I just sent to Jim Farley:
Mr. James D. Farley, CEO
Ford Motor Company
1 American Rd
Dearborn, MI 48126
Re: 2023 Ford Escape PHEV; VIN 1FMCU0E19PUA07935
Safety Recall Notice 24S79/NHTSA Recall 24V954
Dear Mr. Farley;
By way of introduction, I am a recent new Ford customer. After many years of so-called “foreign” vehicle ownership, I decided my dollars should favor “American” products.
After learning of PHEV technology, I thought it would be a terrific stopgap between our fossil fuel past and our electrified future. Following social media posts and other research, I decided that an Escape PHEV would serve my family’s needs. In 2022, I ordered a ’23 model. After several months, and paying full retail, the vehicle arrived, about half way through the model year. Today, the vehicle has about 11,000 miles on it.
Although I have received other recalls, the latest, noted above, has pretty much set me off. Having spent a career in business, I am always hesitant to be too critical of any issue as I know that there are always two sides and that social media tends to be hysterical. That said, I am especially disappointed in my Ford Escape experience so far, for the following reasons:
- Hybrid technology can hardly be considered “leading edge”.
- Plug-in Hybrids have been on the market long enough for any mechanical/electrical issues to have been sufficiently addressed.
- The recall noted above directs me to stop using the Plug-in feature. As I understand it, other than totally losing the benefit of purchasing a PHEV, not keeping the battery charged causes degradation, especially in the cold weather. I do appreciate the fact that this recall lessens the chances that the vehicle will burn my house down.
- According to the recall, it could be as long as 3.5 months before a fix is determined.
- I have no doubt that recalls (especially this one) will prematurely diminish the value of my vehicle. It is doubtful that it even has any trade in value as long as this recall is hanging over the vehicle.
- I'm not happy carrying around an additional 385# (curb weight difference between PHEV and regular hybrid) until a fix is determined.
In closing, may I suggest that your marketing/advertising departments and your engineering departments get together for lunch occasionally and come up with a more viable marketing campaign that avoids the use of the noun “quality”. This gives the advertising business a bad name.
Very truly yours,